Metaverse

The metaverse is a growing trend in the fashion industry, with many brands exploring its potential. Users can personalize their online personas, offering new opportunities for fashion to explore.

Social Shopping

Social shopping is another trend, with many consumers turning to social platforms for support and guidance. Annual social commerce sales are expected to surge by 51% in the US over the next two years.

Authentic Influencers

Authentic influencers are becoming more popular, with consumers prioritizing authenticity, entertainment, and relatable personas. Brands are looking for influencers who can establish connections with consumers.

Experiential Retail

Experiential retail is growing in demand, with consumers expecting personalized retail experiences. Technology such as artificial intelligence and chatbots are being used to reshape the customer experience.

Fit Technology

Fit technology is transforming the fashion industry, with mobile body scanning technology enabling made-to-measure businesses to expand their reach. Solutions such as YourFit are overcoming fashion e-commerce’s sizing challenges.

Channel Diversification

Channel diversification is crucial for retailers to continue growing. Brands are exploring partnerships with marketplaces and traditional brick and mortar retailers are launching their own marketplaces.

Circular Textiles

Circular textiles are becoming more popular, with sustainability-focused retailers exploring slow, sustainable and circular manufacturing processes and materials. Brands are looking for alternative textiles and natural fibers.